Social Media Campaign Set up
New and old businesses alike need to consistently use social media in today's digital age to reach out to existing and potential customers. Setting up social media profiles (such as Facebook, Twitter, Instagram, etc. ) can take time and are very detailed-focused. Let us help you brand your profiles with the proper graphics, input of profile information, and provide you with our top recommendations for which social media accounts you should focus your efforts.
Facebook customisation includes custom designs: layouts, banners, posters, and call to action buttons.
We can also customise Twitter and Youtube profiles for maximum social media branding. Our graphic design professionals can create branding materials to place in these social media profiles or we can use your pre-existing branding materials, such as your logo, preferred background images, buttons, etc.
The Starter Package includes your choice of two social media profiles with basic linking of social media profiles to each other and to your blog or website. Basic set-up includes suggestions to improve your social media presence. Youc an provide images and content, the ideas will flow from there.
Facebook platform setup includes profile and business page setup, About page and username, Logo or profile picture, cover photo, other images and video upload.
Twitter setup includes Profile, username, Upload of Logo and header, setup of auto-responder.
Profile Setup, Upload Logo or other image
LinkedIn and Company page:
Profile and Company page Setup, Upload Logo or other Image, Complete information on description and history
Youtube & Gmail:
Video Page Setup Upload Logo or other Image, header, and channel art. Upload 1-3 videos.
Other social media platforms varies on specification and clients request.
Upon project sign-off we’ll arrange a kick-off discovery meeting to learn more about your audience and goals. We’ll need access to your various analytics tools.
We’ll start pulling data and develop the strategy. This all-in-one document will include all of the information you need to move forward with a solid social media campaign.
We’ll finalise the strategy, deliver it to you for review and arrange a follow-up meeting to present the findings and answer any questions you may have.
We’ll recommend at this meeting a strategy, budget and timeline to develop your Social Media campaign - so your site is generating more leads every day!
Social media is as good for your business as it is for your customers. Your social media insights can help you understand and find your market when you introduced the new products. It will also provide information about your customers demographics, behavior and engagement that will later on build your customers' loyalty. Best of all, social media campaigns are cheaper than any other type of media used for branding promotion or advertising strategies.
Social Media Branding - Align Across all platforms
We don't just come up with what’s cool; we craft the message your customers want to hear and one that you can deliver on. We’ve seen firsthand how the power of brand can elevate a company from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible-to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. We develop the tools and show you how to use them. The rest is up to you.
A brand is not:
• your logo
• your tagline
• your product
• your service
All of these things can be expressions of your brand but they are not your brand. Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not
be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create the just the right reaction.
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move
into interpreting your brand characteristics in a more visual way. A standard package includes:
• Logo design
• Tagline development
• Business card template
Initial Design Concepts
Brand Guidelines Document
Personal Strategy Session
Really get a fast start with Multi-Award Winning Business Coach, Steve Baker. He offers individual consults over Skype during the setup phase.
This is to ensure we are on the right track and you are aware of what we propose to put into action.
This is also available on a fee paid basis where you can request to have a one on one call with Steve. Rates are $150 for 20 minutes.
Social Media Reviews
Social Media Reviews
Online reviews like those posted by customers on Yelp, TripAdvisor, Google, Foursquare, Yellow Pages and Facebook have become one of today’s most efficient way to spread the news. These reviews can mold your business reputation.
Industry & Keyword research
The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behaviour, as well as industries related and competitors of your business. Keywords terms that we'll use for the social media updates need to be about the specific topics related to this process.
Get to know the business, owner, product, keyword, Industry, related business, and competitor.
-Will be providing a questionnaire for the business owner to fill up so we can get to you know the business deeper. Provide thought leaders, influencers or entrepreneur to see their aspiration and motivation. This authors and leaders can also be our sources for the content on our social media platforms.
Do a research about the target audience; the most engaging posts, twits, articles, video; the time of the day when we can post to get a higher target for the people to reach; competitors and their social media activities; the trends about the online marketing nowadays. Through this information, we can create a strategy on how we can build a consistent brand exposure across all of your social media platforms. Once we have established a theme or branding we will be able to create a content that is consistent for all the social media platforms (Facebook, Twitter, Linked In, etc).
Generate a list of content, articles, videos, on a weekly basis and put it all on a Content Calendar spreadsheet and then once posted, will find out which type of post have the most likes, shares, twits.
I can organize this for you as well as optimize your blog, updates, videos, and search for the best keyword phrase that we can add to your content in order to target viewers and increase traffic to your website and social media platforms.
Everybody’s a Somebody When it Comes to Social Media.
Social media and its effects impacts all areas of your company - sales/marketing, production, customer service, legal, etc. That’s why no one person should be crowned king of social media in your company. To be really effective you need to be more representative - create a team from the various departments of your company to maximize their experience and perspective on your social media strategy. This will also make sure everyone knows what’s going on when it comes to your online activity.
There’s a Time to Shut Up and Listen
And that time is now. Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand but about your competitors, and other things they value or are turned off by. And speaking of competitors, it’s also important to listen to what messages they’re pumping out and where they’re turning up.
You can’t be all things to all people nor can you accomplish all your goals in one campaign. You’ll be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. Do that, do it well. Then move on to slay the next dragon.
Are We There Yet?
To figure out how successful we’ve been with our social media strategy, we need to define what success really means to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure return on investment?
Know Thy Customer
We need to know who your target audience is if we’re going to find them online. It’s crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
Create a Channel Plan
Once we understand your audience and your message, we need to create a tactical plan for how, where and when we’re going to reach out to on social media, whether it’s Facebook, Twitter, etc.
Content (Text, Image and/or Video) Posting
When it comes to capturing your audience’s attention, you want to take full advantage of getting their engagement and interaction every chance you get. So we need to use effective visuals to maximise your engagement and daily social activities through users' likes, share, and commments. We can create images such as, quotes, tips DIY, memes, flyers, and announcement. We can also videos with animation, gif, slideshows and motion graphics.
Metrics Reports, Analytics, Insights
This monthly metrics reports, analytics, and insights represent the values that you're measuring. You can measure your social platforms (Facebook, Twitter, etc) performance by looking at your earnings, conversions, number of clicks or downloads, number of page views and social bookmark, and so on.
Posting and Interactions
Depending on the packages you choose, if packages offer were up to 5 networks, this means there will 5 posts on each social media platforms. Posting time will then vary depending on the performance of the previous posts which will show us when you get maximum interactions with the posts.
Generating leads is the best benefit of creating and maintaining a social media presence. But in order to capture effective leads, you first need to generate a following, followers,fans, or what we audience. This refers fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts. The more fans and followers you have for your social media presence, the better reach and chance of converting any content or promotions to sales.
Content Research and Development
We do a lot of research about the target audience and these are the following; the most engaging posts, twits, articles, video; the time of the day when we can posts to get a higher target for the people to reach; competitors and their social media activities; the trends about the online marketing nowadays. Through this information we can create a strategy on how we can build a consistent brand exposure across all of your social media platforms. Once we have established a theme or branding we will be able to create a content that is consistent for all the 3 social media platforms (Facebook, Twitter, and Linked In).
Social bookmarking is just how a usual bookmarks work. It's a way for people to store search, and manage web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored.
Most social bookmark services are organized by users applying “tags” or keywords to content on a Web site. This way, other users can view bookmarks that are associated with a the tag or keywords, and see information about the number of users who have bookmarked them. In many cases, users can also comment or vote on bookmarked items.
Blog Article Writing
Nowadays demands for quality article writing in the digital marketing industry, this is due to the importance placed by google on quality content which helps in the ranking of your business in the search engines. Content, blogs articles and referrence materials are one thing that will dictates the authority of you websites to being searchable on the first and second page of Google, Bing, etc.
Motion Graphic & Animation
We can add an extra x-factor to your video by creating combination of great typography, animation of logos and digital graphics. When it come to putting your graphics in motion, we can make your ideas into reality.
Reputation Management Monitoring
Reputation management sometimes referred to as online reputation management, is monitoring references to the person, company, product, brand or business, using social media monitoring and providing support to any related search queries. Reputation management are designed to increase the visibility of positive opinions, testimonials and recommendations or to decrease the visibility of negative reviews, feedbacks and complaints. We can simply create positive content pieces about a business to counter any negative organic content. we will provide positive remarks posted to any social profiles/pages or join any conversations in forums or community and group site.