We all know running a business is more than just about collecting the money. As a business owner we are faced with many tasks every day from marketing to sales, delivery, staff issues, finances etc.
We now also have to deal with the relatively new and very successful marketing opportunity called Social Media Marketing using platforms such as Facebook, Instagram, LinkedIn, Google+, YouTube, Twitter and that's just to name a few.
As these platforms have evolved, we have discovered they are the best way to target our ideal customers which has enabled the savvy business owners to gain an upper hand on their competitors.
This is an exceptional way to increase sales and more importantly, profits through the power of social media. There are however, 2 main stumbling blocks many business owners face today when it comes to successful Social Media Marketing:
1/. They don't understand the correct way to use social media to target and market to their prospective customers/clients
2/. Those that do have the know-how, don't have the time to keep up the regular maintenance of their social media presence
Either or both of these points results in failure of the process and inevitably going back to the old ways while competitors who are successful at this take a larger portion of the market share.